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I almost ruined this one.
Just finished a concept site for a nature photography studio — Aetherial View. First draft had everything I usually reach for. Clever scroll animations. A secondary nav. Hover micro-interactions. A bit of texture behind the hero.
Looked great in Figma. Felt awful next to the actual photographs.
A heron at golden hour doesn't need help from a parallax effect. It just needs to not be interrupted.
So I started removing things. The animations. The second nav. The texture. Half the type styles. Until the site basically got out of the way.
What's left: three nav items. An asymmetric grid that gives each shot room. Serif only where it earns attention — pull quotes, section heads. Black background as a gallery wall.
The hardest part wasn't designing it. It was trusting that less would feel like enough.
For a portfolio site, that's usually the whole brief — even when nobody says it out loud.
Intentional work. Every piece has a purpose.
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New case study published.
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Really enjoyed this quick Webflow landing page.
This came out great! I'm curious if you tested different hero directions or landed on this early? The cinematic feel works really well for this kind of page.
I don't have extra time to offer web design as a service but can AI actually help me offer more services by making an efficient use of my time? 🤔
I tested Wonder to create a landing page for skincare brand, something I do not offer as a service because I don't have time but that I get requested a lot.
First impression, it is fast and surprisingly intuitive to get something on screen. The structure comes together quickly, and it is easy to translate a brand into a layout.
But once you move past the first draft, things get interesting, you can't imagine how easy it is to edit! 🤯 Honestly, this sits somewhere between a prototyping tool and a real workflow extension.
Curious, would you use something like this to expand your services?
Yes its truly amazing. i use for my component variation and here it generated
One of my favorite projects to date — meet The Work Club.
A brand born from deep strategy and vision work. Because this was never just about building a killer visual identity. It was about uncovering their secret sauce — what made them stand out, what gave them a real point of view in a sea of new coworking spaces.
That's the work we live for.
These face fronting chairs are so welcoming.
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