“Or similar” leaves a lot to the imagination.

A few billboard designs I made for Sync as part of the rebrand. The campaign centres on a simple promise: the car you see is the car you drive.

I kept that message big and direct, with the cars up close and enough pink to make you look twice.

The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.

Built this over a weekend as an experiment with AI-assisted design and development.

Duo Case is an absurd concept for turning two iPhones into a very unofficial foldable iPhone. The goal was to see how far AI could accelerate the process while keeping creative direction, design decisions and final execution in human hands.

A weekend build that looks this polished is wild. Where did AI actually save you the most time here, the concepting or the production grind?