A client should not need to decode your case study to understand what you contributed. Strong wor...A client should not need to decode your case study to understand what you contributed. Strong wor...
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Added a new case study that I'm so excited to share!
This one started as an unused creative direction from a previous branding project that I still really loved, so I decided to give it a new life as Maple Café.
Swipe to see where it started → and how I adapted the original direction into a playful, nostalgia-inspired café brand with bold typography, warm colors, and celebratory details throughout.
Sometimes, the problem isn’t that the product doesn’t work it’s that it doesn’t feel right to use.
I was recently brought in to redesign an internal communication tool for an organization. The team had already vibecoded the initial interface, but as a chat product, it didn’t quite capture the natural, human feel that makes conversations easy and enjoyable.
The brief was also clear: don’t make it another Slack or Discord.
So instead of forcing familiar patterns onto the product, I reworked the interface around a more approachable conversation experience refining the layout, hierarchy, navigation, messaging patterns, and visual language to give the product its own identity while keeping communication effortless.
Here’s the final approved version for the interface , How is it looking?
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