A client should not need to decode your case study to understand what you contributed. Strong wor...A client should not need to decode your case study to understand what you contributed. Strong wor...
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Across my career, I've worked with more than 100 clients.
One call worth getting right before you spend on design: is this a brand problem or an explanation problem?
A rebrand fixes a mismatch between the company and how it presents itself.
If buyers can't tell what your product does, a new identity leaves that question open. The explanation still has to be written.
List what buyers get wrong about you. If most of it is about what the product does and who it's for, start with the explanation.
I’m currently open to work in UI/UX Design & Frontend Development. 🚀
My process starts with understanding the problem, researching users, and mapping their journey. Then comes wireframing, shaping the visual experience in Figma, prototyping, and turning designs into responsive code.
From the first question to the final pixel, I believe every design decision should have a purpose.
I’m ready for the next opportunity to turn ideas into meaningful digital experiences.
A five step strip from research to Figma to code is a clean way to show you cover the full chain, and the green and blue in open to work make a readable hook. Blunt critique: this card describes the process every designer follows. The thing a hiring manager wants is one outcome,...
When it comes to design, every visual choice made should serve a purpose. A simple GIF with sequential icons should be able to tell a story.
When determining clarity, I ask myself, "If I share assets without context, can at least 7 out of 10 people understand what it’s communicating? Can they grasp the fundamentals (what it's about and who it’s for) without needing further explanation?" A bonus is how well it invokes curiosity.
If so, good. This question helps me decide what assets are included in my work based on how it fits into the project's story.
Good intentional design allows visuals to speak in the absence of words.