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Tiaret City Media – Logo Design
I designed a modern visual identity for Tiaret City Media, a media and advertising brand focused on communication and publicity.
The logo uses blue as the primary color, reflecting trust, professionalism, communication, and a modern media presence.
For the symbol, I creatively incorporated the letter “P” into the shape of a speaker/loudspeaker, representing publicity, broadcasting, communication, and reaching a wider audience.
The concept was designed to be simple, recognizable, and memorable, while making the connection between the brand name and its media/advertising activity immediately clear.
The logo was also designed to remain versatile and effective across social media, advertising materials, digital platforms, and print applications.
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Fizzo is a conceptual packaging design project, developed as a portfolio exercise: a fictional sparkling kombucha line imagined as a brand extension of Tao Kombucha.
The project explores how a brand built on health and purpose can enter the "ready to drink" kombucha movement, closer to a premium soda than a supplement, without giving up the identity it has already built, creating a sub-line endorsed by the parent brand, free to communicate energy and instant pleasure.
The work covers naming, positioning, a flavor-based color system, illustration direction, and typography, applied across 4 SKUs: passion fruit, cashew fruit, açaí, and guava.
Conceptual project, not affiliated with the real brand.
Full project on Behance: https://www.behance.net/gallery/254205011/Fizzo-Kombucha-Packaging-Concept
Product DesignProduct StrategyAdobe IllustratorAdobe PhotoshopFigmaproductdesignerpackageartdirectorPackaging Design
looks super refreshing, sparkling kombucha sounds like a dream.
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the ascii-esque (?) art in the texture of the car image really works wonders, fantastic on the eyes!