Project Title

DR. PEELER Gummy Candy | Packaging & Brand Design

A vibrant and playful packaging design created for DR. PEELER Gummy Candy, featuring a mango-inspired visual direction designed to communicate flavor, freshness, and fun.

The packaging combines bold typography, bright colors, fruit illustrations, and appetizing product visuals to create strong shelf appeal. I developed a cohesive visual system that carries the brand identity across the pouch packaging and supporting promotional graphics.

The final presentation demonstrates how the packaging can extend into lifestyle and marketing visuals while maintaining a consistent and recognizable brand look.

My work included: • Gummy pouch packaging design • Brand visual direction • Color palette development • Fruit graphics & visual elements • Typography & layout system • Product mockups & presentation • Marketing visuals • Print-ready artwork preparation