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I created the cover for the Apple playlist, all that's left is to make the lo-fi track)
Brilliantly Crafted.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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typography animation for the word "WALK" with dynamic motion and vibrant neon gradient lighting (teal/purple). Subtle motion blur emphasizes the speed of the letter reveal.
A camera that unfolds. An image that follows.
FOLD is an original concept film by Launch in Seven: graphite and copper, dimensional motion, and a photograph that opens into its own miniature world.
Built in Blender, with creative direction, 3D materials, lighting, animation and editing developed as one connected piece. This is a fictional product concept, not client work or a manufactured camera.
Explore the interactive companion: https://launchinseven-fold.pages.dev
Have a product that needs a distinctive launch film or interactive experience? Get in touch here on Contra.
A product can be powerful and still be difficult to understand.
For this concept, the product had a lot going on.
My job was to simplify it without making the product feel simple.
I focused on:
→ finding the core value
→ removing unnecessary information
→ creating a clear visual story
→ using motion to make the product instantly understandable
Here are 4 frames from the concept.
I make product, launch and feature videos for SaaS and AI companies — turning complex products into simple, exciting stories.
Really inspiring work! 🌈