⁕ Full Brand Identity for Trace™

One of the project's greatest challenges was creating an identity that is instantly recognizable and inspires investor confidence, while balancing a futuristic aesthetic with the sense of reliability intrinsic to the brand's values.

The core concept draws inspiration from the cosmos and the brand's drive to transcend boundaries; no matter the distance, the delivery is guaranteed. We translated this visually through patterns forming paths that lead to a destination, a motif that extends to every corner of the visual language.

"The Trace" is one of your best branding works. fantastic execution man

I just finalised a brand evolution and website migration for Virtuoso.

500+ CMS items and 150+ static pages moved from Webflow to Framer.

Alongside that, I helped shape the brand across web, campaigns, product and motion.

The impact: • Helped shift 80% outbound to 80% inbound • Built a clearer and more consistent brand presence • Made a complex AI product easier to understand, trust and buy

I’ve been working with Virtuoso as their design partner on a monthly retainer, helping the brand evolve as the company grows.

500+ CMS items is not a small migration, that's the kind of project that eats weeks just in QA. What almost went wrong during the Webflow to Framer move?