Most vet clinics look like vet clinics. Vetro doesn't. Vetro is a concept brand identity and marketing system for a modern veterinary clinic in Warsaw — designed for the pet owner who treats their animal like family and expects the same level of care, design, and attention to detail that they'd expect anywhere else in their life. Bold orange, clean white, and a visual language that feels more like a boutique health clinic than a traditional veterinary practice. Uniforms that communicate confidence before a single word is spoken. Marketing that doesn't sell — it reassures. Because they can't tell you something's wrong. But we can figure it out. Warm. Expert. Built for the ones who can't speak for themselves.

This is outstanding!

Scaling E-Commerce Revenue via Consolidated Meta Campaign Architecture

​Description:

Restructured a fragmented Meta Ads account for a direct-to-consumer (D2C) brand. By eliminating audience overlap and implementing a consolidated scaling framework, the account achieved consistent stability and exited the learning phase within 48 hours.

​What was executed:

​CBO Integration: Merged 12 scattered campaigns into 1 main Campaign Budget Optimization (CBO) structure to maximize liquidity.

​Creative Testing Pipeline: Built a dedicated testing environment utilizing Dynamic Creative Test (DCT) ad sets to constantly find new winning hooks.

​Broad Targeting: Leveraged Meta's AI capabilities by shifting from tight interest-stacking to broad targeting, cutting the cost per acquisition (CPA) by 22%.