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Custom Product Icon Set for Responsive
We originally developed the brand identity for Responsive, then extended it into a custom icon system for their platform.
The goal was to make every product touchpoint feel recognizably Responsive while keeping the icons clear, functional and scalable.
A first look at a few icons in motion. Full set coming next!
This is Awesome 😍
Beautiful work, clean motion and textures.
Extending a brand identity into a full icon system is such a natural next step but easy to get wrong. What was the trickiest part of keeping every icon feeling recognizably Responsive while still staying functional?
Really like how the brand identity carries into the icon system. The motion makes them feel even more alive.
Keeping this glossy and dimensional while still promising it stays "clear and functional" is the real test for an icon system - that green folder reads great at this size, curious how it holds up once it's rendered at the actual in-app pixel size.
Love how the icon system extends the brand identity beyond the logo and into the actual product experience. Consistency, clarity, and scalability all coming together really well here.
beautiful blur/glass effects, well done !
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