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Custom Product Icon Set for Responsive
We originally developed the brand identity for Responsive, then extended it into a custom icon system for their platform.
The goal was to make every product touchpoint feel recognizably Responsive while keeping the icons clear, functional and scalable.
A first look at a few icons in motion. Full set coming next!
This is Awesome 😍
Beautiful work, clean motion and textures.
Extending a brand identity into a full icon system is such a natural next step but easy to get wrong. What was the trickiest part of keeping every icon feeling recognizably Responsive while still staying functional?
Really like how the brand identity carries into the icon system. The motion makes them feel even more alive.
The network for creativity
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