Brew Hub: Artisanal Cafe Brand Identity & Packaging

Brew Hub is a conceptual brand identity and passion project I created to explore the intersection of minimalist typography, negative space, and premium packaging design. The goal was to build a complete visual story for a modern artisanal roastery from scratch.

Visual Direction & Aesthetic The brand's aesthetic is driven by an earthy "Forest Green & Warm Gold" color palette, reflecting the natural origins of coffee beans and the warmth of the roasting process. The typography pairing is intentional—using an elegant, expressive script for the brand's philosophy and a clean, condensed sans-serif for the main logo to maintain a balanced, modern look. Subtle mandala-inspired background patterns were integrated to add a touch of heritage and artisanal depth to the print materials.