Torchling is a fictional botanical company offering plants, gardening essentials, and plant care products for both indoor and outdoor spaces. I wanted the brand to feel warm, vibrant, and unusual rather than overly elegant, as many botanical brands tend to be. At the same time, Torchling shouldn’t feel too grounded or conventional, as this would take away from its distinctive theme and character.

To me, flowers and their colors bring life to the spaces they inhabit. They have a way of brightening my mood and making their surroundings feel more alive. I wanted to capture that same feeling in Torchling’s personality; vibrance, warmth, and light.