Winder is a bold brand identity built around a geometric W-inspired symbol, combining sharp angles and forward movement to represent progress, speed, and direction.
The identity uses a striking red and deep burgundy palette, supported by clean typography and a consistent visual system across brand guidelines, digital applications, and product mockups.
I’m so excited to finally share this one and hear what you all think.
When Team Cook approached me to create their branding and logo, I knew I wanted to really push the concept and build something that felt bold, playful, and instantly recognisable.