What's the most common thing clients ask for after a website goes live?
For me, whenever I review websites, I often find that SEO wasn't a major focus during the build, which is understandable because most clients are focused on getting the site launched.
Then a few months later the conversation shifts to:
"How do we get more people to find us?"
Curious if you're seeing the same trend, or if your clients are asking for different things after launch.
Ledger — AI CFO Platform
Ledger is an AI platform that acts as an always-on Chief Financial Officer for founders — connecting to accounts, learning cash rhythm, and surfacing risks before they become real problems. I designed the full landing page.
My role: UI/UX Design
Scope: Landing page
Financial tools for founders usually feel either cold (dashboards) or intimidating (accounting software).
For Ledger, we borrowed from old-world institutional finance instead — serif type, oil-painting textures, classical architecture — so an AI CFO feels like real authority, not another app.