From Four-Line Brief to Final Ad: Choosing the Right ShotFrom Four-Line Brief to Final Ad: Choosing the Right Shot
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This started as a four-line brief.
Swipe through: the original brief, the shot list I built from it, a take I scrapped, and the final video.
The thrown-away take is actually my favourite slide. It looked great visually, but it didn't communicate the message or give viewers a reason to stop scrolling.
Sometimes, a good-looking shot just isn't the right shot for the ad.
Which slide would you have kept?
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