Swipe through: the original brief, the shot list I built from it, a take I scrapped, and the final video.
The thrown-away take is actually my favourite slide. It looked great visually, but it didn't communicate the message or give viewers a reason to stop scrolling.
Sometimes, a good-looking shot just isn't the right shot for the ad.
AI Advertising Video for BetGenuine
How do you capture the attention of football fans and communicate a brand's value through video?
Created an AI-generated promotional video for BetGenuine, a football prediction platform offering match predictions, football statistics and betting insights.
The project focused on creating engaging advertising content that introduces the brand, communicates its offering and captures the attention of its target audience.
Services:
AI Video Creation
Commercial Ad Production
Creative Direction
Video Editing
Is AI finally good enough to shoot a product demo on its own, or human touch is still needed?
I generated a 20s product demo with Seedance 2.5 in a single take providing it with one product image reference and an example video transcript (posted in the comments). Do you disclose to a client how much AI is involved, or just let the result speak for itself?
Is AI finally good enough to shoot a product demo on its own, or human touch is still needed?
I generated a 20s product demo with Seedance 2.5 in a single take providing it with one product image reference and an example video transcript (posted in the comments).
Do you disclose...