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A spec TVC for Brick, the device that helps you put your phone down. A man made of bricks slaps it out of your hand whenever life is happening. I wrote the concept and script and drew the storyboard.
Creative Advertising Finalist (Award School)
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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For the first time, I'm holding something I created for my own brand.
Meet TACT. 🖤
For years, I've been designing identities and building brands for others. But I've always wanted to build something of my own.
This is our first product.
From the initial idea to the branding, colours, materials, and finally getting it out of the mould, every little step has been a learning experience.
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TACT is just getting started. And this is only the beginning.
More soon.
Going from designing for clients to making your own physical product removes the option to defer decisions. Did the material or the mould force any change to the TACT wordmark that you wouldn't have made on screen?