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Taste Test
Two heroes. Same EV brand. Opposite pitch.
Cinematic Night sells feeling. Serif-weight headline, "Power Should Feel Silent," the car emerging from a dark forest road, one glowing spec bar underneath. It sells the drive before the numbers.
Configurator sells intent. Bold sans headline, "Engineered for the Road Ahead," bright product shot, a color picker, the price, and "Reserve with $500" right up top. It assumes you already want in.
One flexes emotion. One flexes action.
Car buyers want to fall for the thing before they price it. But a visible price and a clear next step signal you're ready to actually sell.
Which gets the click?
š Cinematic Night
š§ Configurator
Vote below.
9 votes
Ends in 17h
Really appreciate the balance between creativity and clarity here.
Both looks amazing
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need your eyes on this one :)
two hero options for a private tutoring platform we're working on at @effekt_design
left or right?
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Went with the right aligned version. Left aligned text is easier to scan first and the CTA doesn't have to compete with the phone mockup for attention like it does in the centered one.
AI gave ideas. Human judgment built the brand.
For the Human by Design Challenge, I created Cronut CafƩ; a conceptual bakery brand, to explore how AI can speed up ideation without replacing creative direction.
I used Envato's ImageGen to generate early logo concepts, then relied on my own judgment to refine the logo, typography, colour palette, and visual identity in Adobe Illustrator. Once the brand direction felt right, I returned to Envato to create mockups, also using VideoGen to bring the identity to life through motion.
The biggest decision was knowing what to keep, what to change, and what to throw away.
That's the part of design that will never change š
Thanks @Envato and @Contra for the challenge! š
The Cronut CafƩ name and that latte art shot sell the concept before you even read the caption. Good call using ImageGen just for early concepts and pulling it into Illustrator once you had a direction, that workflow keeps the judgment where it should be.
Same brand, two personalities.
One is calm ā oak, bouclĆ©, olive branches and warm plaster, sunlight moving slow across the floor. Furniture as quiet.
The other is loud ā cobalt on coral, chrome legs, a sculpted shell against a bold arch.
Furniture as statement. Same logo, same category, opposite energy: one wants to disappear into your home, the other wants to be the first thing you see.
Quiet luxury or bold color ā which Forma is yours? š
#furnituredesign #brandidentity #interiordesign
8 voted
38%
13 voted
62%
21 votes
Closed
