Web concept for bem. The product turns messy documents into structured data, so the brand does the same thing visually. Every image dissolves into pixels, every layout resolves back into grid.

How did you first come up with the idea to use pixel dissolution to represent unstructured data? Did you explore any other visual metaphors before landing on this one?

For this challenge, I built Hydrated: a fictional summer soft drink — carbonated, ice-cold, citrus-sharp — with a visual identity built entirely around temperature. The can runs a gradient from pale ice to deep navy, top to bottom, so the design itself feels like it's getting colder the longer you look at it. Tagline: "Stay Cool. Be Cool."

Using Envato as my toolkit, I sourced the typefaces, built the can label in Affinity Designer, and composited it onto a photorealistic mockup in Photoshop. I then used Envato's AI Video Generator — with a custom Start Frame and End Frame built from my own can mockups — to generate the hero shot: the can dropping into an ice bucket, splashing, sinking, and settling cold. Claude helped draft the ingredient list and nutrition copy, and I built a companion landing page in HTML/CSS so the brand exists somewhere real, not just in a video.

Target audience: Teens and young adults, roughly 10–28 — people who live for summer and want a drink that matches the mood: crisp, cold, a little bit of attitude.

Human by Design moment: The AI video. The first generation rotated the can in a way that mangled the label, and it took several rejected takes before one actually held up. Deciding which take was right, and which word was right, was human work from start to finish.

Thank you to Envato and Contra for putting this challenge together — for the toolkit, and for the push to make something real out of an idea instead of just thinking about it.

Stay cool. Be cool. The Project Includes: - The Logo - The Can Design - The Video - The Website - The BTS Video

Created with Envato + AI Envato elements used: Fonts · Product Mockups · AI Video Generator (VideoGen) My Socials: Instagram Youtube @envato

#envato #HumanByDesign #Envato

Awesome!