Branding for Anna Ferran — yoga & bien-être, near Lake Annecy. @annafs.yoga

Outside of my usual work in XR and immersive design, I keep a small space for projects that pull me into other disciplines. Branding and graphic design is one of them. These projects force me to learn new things and trust my instinct in areas where I don't have much formal experience — and that's exactly why I love them.

Anna is a doctor, a yoga instructor, and a very dear friend. We started this process with a long conversation, not a moodboard. She wanted something approachable, a place of connection where listening to one's body is at the centre, and something that felt like her: warm, considered, a little playful, with the depth of someone who actually knows the body.

The result is a small, warm, intentional brand — one that feels like her practice and her voice.

Designing for a friend is a kind of listening too. This one was a joy.