SPRK is such a fun name to letter, that crunchy texture on the logo really sells the energy drink vibe. Did the tennis ball motif come first or did the name drive the whole concept?
Thank Diego!! 🙌 Idea was to have an sport drink that sparks the energy during game. Definitely mapped up all details and positioning before going all in. I am working on the casestudy for it soon to be posted here on @Contra HQ