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Moon’s Brew — Whimsical Beverage Brand & Mascot System
A whimsical beverage branding concept centred around a magical black-cat mascot. I developed the mascot as part of the brand’s storytelling system, adapting the character with different ingredients, flavours, and visual elements so each product can feel distinct while remaining recognisably part of the same world.
My role: Brand Designer · Visual Identity · Illustration Direction
Skills: Mascot Design, Brand Storytelling, Packaging Concepts, Illustration, Visual Systems
What usually decides whether a flavour-variant mascot holds together is what stays fixed at shelf distance, where only the silhouette survives — props and colour do the differentiating, the outline does the recognising. Looks like you let the cat's pose move rather than locking...
It was mostly a deliberate call rather than the packaging forcing it. I wanted the cat to interact with each flavour ingredient differently, so I let the pose and proportions flex depending on what needed emphasis. The consistent part was meant to be the black-cat silhouette and...
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What if a space brand didn’t just look futuristic — but felt like it was already living in the future?
For XPACE, the goal was to build a visual identity that could turn the idea of space exploration into a complete and immersive brand experience.
The identity combines a bold typographic system, a high-contrast visual language, and electric blue accents against deep black to create a futuristic presence that feels precise, technological, and unmistakably XPACE.
But the identity didn’t stop at the logo.
The system was extended across digital interfaces, web design, favicon and UI icons, access cards, board passes, and branded applications — creating a consistent experience across every touchpoint.
Every detail was designed to make XPACE feel less like a brand inspired by the future, and more like a brand built for it.
XPACE — Visual Identity System.
Looking to build a visual identity that goes beyond a logo?
Let’s create something with a world of its own.
The identity system feels cohesive because the typography, electric blue accents, and image language all push in the same direction. Extending that logic into interfaces and packaging is what makes XPACE feel like a real world, not just a futuristic logo.
I design brand identity and custom mascot illustrations that make brands memorable. Services: mascot logo design, brand identity, color and typography system, brand guidelines, packaging and social assets. Recent work: FOX BREW coffee with fox mascot, BEE GOOD honey with bee character, KITTEN CO pet care, AVO GREEN wellness, ROBOTIX tech SaaS robot. Tools: Illustrator, Photoshop, Figma, Procreate. All original vector files ready for print, web and merchandise. Delivery: source files, brand guide, mascot variations.
