Building a real e-commerce system for ADHYEY BROTHERS™ I’ve been developing and improving ADHYEY ...Building a real e-commerce system for ADHYEY BROTHERS™ I’ve been developing and improving ADHYEY ...
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Building a real e-commerce system for ADHYEY BROTHERS™
I’ve been developing and improving ADHYEY BROTHERS as a production e-commerce project rather than a design-only portfolio piece.
The project combines a responsive storefront with product variants, catalog filtering, cart and checkout flows, inventory and order workflows, shipping/payment logic, GST invoicing, admin operations and SEO-focused pages.
The most valuable part of this project has been solving the operational side of e-commerce: connecting what the customer sees with what the business needs to manage behind the scenes.
This is a great example of treating commerce as an operational product, not just a storefront. The way the catalog, checkout, GST invoicing, and admin workflows connect feels especially solid.
Designed and developed ClubTree, a SaaS platform that helps membership organizations manage their websites, members, events, and communications from one centralized system.
ClubTree combines a public-facing website with an administrative dashboard, giving organizations the tools to manage membership applications, member directories, attendance, newsletters, documents, and organizational workflows.
The platform was designed around real-world service club needs, with an emphasis on intuitive navigation, role-based access, and simplifying administrative tasks.
My role: Product strategy, user research, UI/UX design, full-stack development, testing, and launch.
Key features:
- Membership applications and directories
- Event and attendance management
- Website content management
- Newsletters and member communications
- Role-based access and administrative dashboards
- Integrated organizational workflows
Outcome: A functional membership management platform with a live implementation for the Rotary Club of Charlottesville.
Going live with one real club in Charlottesville and building around how they actually run is the right way to do it. Club admin tools usually feel stuck in 2010, so this looks like a big upgrade. How did you land them, through someone in the club?
A private aviation website should do more than look expensive. It needs to turn visitors into qualified leads.
For Fly Velair, I designed and developed a complete digital experience built around their private jet charter and aircraft sales business.
The project included a full Framer website, a custom 3-step booking flow integrated with their CRM, CMS-driven aircraft listings, a dedicated Jets for Sale platform, SEO optimization, 10 search-focused articles, and premium print collateral.
Every part of the experience was designed to feel as premium as the service while making it easier for customers to inquire, book, and explore available aircraft.
Full case study below. Would love to hear what you think.
The 10 search-focused articles are the part most people skip, and for charter that long-tail traffic is probably where a lot of the real leads come from. Curious how you split the build, Framer for the main site and Lovable + Supabase for the jets for sale platform?