Fly VelAir: Private Jet Charter Website, Jets for Sale & Print

Fly VelAir is a pilot-led private jet charter company. I build and run their website, and handle search and print when they need it.

The home page was rebuilt around a full-bleed aircraft video and one clear action: request a quote. The booking form sits right under the hero and walks people through it in three steps (trip, schedule, contact), then posts straight into their CRM.

Behind that is a CMS-driven fleet with five aircraft categories and a detail page for each, an empty leg flights page, an FAQ, and co-branded pages for their travel partners.

Then a full pass on phones. Section order, type sizes and spacing were fixed page by page, and the phone hero was rebuilt so the aircraft and the headline both read on a small screen.

I wrote ten articles around what charter clients search before they book: what a charter costs, how empty legs work, which jet size fits a trip, safety standards, how far ahead to book. Each one answers the question up top and ends with an FAQ, so Google and AI search tools can pull a clean answer from it. The same pass cleaned up the titles and descriptions on all 16 pages and set up link previews for when the site gets shared.

This fall VelAir started selling aircraft. They wanted it on the main site, not a separate brand, until the inventory grows. I designed the section, the concept was approved on the first call with no design changes, and it went live when their first aircraft came in.

It's a landing page, an inventory page, a full listing with a photo gallery and spec sheet, a page for owners who want to sell, and a printable brochure for every aircraft. Price is always on request, so every inquiry goes straight to their sales team and the buyer gets the brochure right away.

The team needed cards too. I designed five concepts, each in 18 colorways, so they could pick by feel instead of reacting to one option. The final run was printed on cotton stock with gold foil, a deboss and a letterpress back. The images here are from the concepts we didn't go with.