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For years I tried to be a "full service agency."
Web design. Branding. SEO. CRO. Paid ads. Content. Social media.
Anything a client needed, we did.
The problem: we were average at everything. Including the things we were actually good at.
Then I niched down. Just SEO and CRO. Just for service businesses where lead quality matters.
Revenue tripled.
Better clients started reaching out. They knew exactly what we did. They were ready to pay for it.
The work got sharper. Results got better. Referrals started compounding.
Lesson: trying to be everything to everyone is how you become nothing to anyone.
Niche down. Get sharper. Charge more.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Took customer conversations through the whole journey from building out the strategy and positioning to designing and building out the brand and setting brand guidelines to designing their website.
This is standard practice for me and what I want my clients to experience as I always aim to deliver the best.
It's on another level 😉
Most designers ruin projects for one reason:
They design for their ego.
Not for the client.
A calm brand doesn’t need chaos just because you’re bored.
And an aggressive brand shouldn’t look like Stripe just because it’s trendy.
Good design isn’t self-expression.
It’s strategy.
Before choosing colors or layouts, ask:
Who’s the audience?
What’s the goal?
What actually moves the needle?
Skip that part…
And you’re not designing.
You’re gambling.
If your brand or website feels off right now, DM me before it becomes an expensive mistake.
Also... "Most clients ruin their brand for one reason: They want designs for their ego. Not for the brand." hahaha
5 AI prompts that are changing how I do digital marketing:
(Save this. These actually work.)
1/ For audience research:
Act as a customer who just bought [product]. Write a 200-word review explaining what pushed you to finally buy, what almost stopped you, and what you wish you'd known beforehand.
→ Gives you objections and motivations in your customer's own language.
2/ For ad copy:
Write 5 Facebook ad headlines for [product] targeting [audience]. Use the pattern: Problem + Solution + Proof.
Keep each under 10 words.
→ Faster than agency copywriters. Test them all.
3/ For content ideas:
Give me 10 LinkedIn post ideas for a [your niche] expert that would be saved or shared by [your ideal audience].
Focus on practical value and strong hooks.
→ Never stare at a blank page again.
4/ For email subject lines:
Write 8 email subject lines for [campaign]. Mix curiosity, urgency, and personal relevance. Avoid spam trigger words.
→ Your open rates will thank you.
5/ For strategy review:
Here is my marketing plan: [paste plan]. Act as a skeptical CMO and tell me the 3 biggest weaknesses and how to fix them.
→ Best thing I've done before a client presentation.
AI doesn't replace skill.
It multiplies it.
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