New on Contra, not new to design.

I draw logos by hand, then build everything around them: the brand, the website, the store. Lately I also make product films and ads with AI.

Recent work: an RY monogram and site for a Koreatown law firm, a winged W for a defense firm, and my family's golf eyewear brand, from the mascot to Shopify.

Starting a brand, or have one that doesn't feel like you yet? Show me what you're building.

The logo-led system reads tight because the wordmark sits clean in the negative space instead of fighting the emblem — when a brand has that kind of restraint, the Shopify store usually carries the same hierarchy into the product grid and checkout without inventing new rules....

What if your biggest streaming platform got a Halloween makeover? 🕸️

As Halloween is closing by, I decided to do a short campaign teaser for one of the biggest streaming platforms.

I redesigned their logo and played with the wording as part of their brand messaging in a spooky theme for the upcoming Halloween event. I retained the brand consistency across the typography and overall logo shape and changed few details within.

Any twitch streamers, viewers or halloween celebrants here?

Fun concept and perfect timing. The spooky wordmark twist still feels on brand, nice one.