Led a consultative sales learning program with ILT, eLearning, assessments, trainer enablement, coaching, and reinforcement for 800 learners & 46 trainers.
New course site for NUDDA, a martial-arts school, live at nudda.com since 1 October 2026.
I built it from scratch on LearnDash. You buy the course without creating an account first: one consent box, then a card payment through Stripe.
The step I was most careful with was the switch to the live domain. I swapped folders, so the old site and its database stayed untouched next to the new one as the way back, and a script then ran 14 checks from outside and passed all 14. Six people who had bought on the old site came over with their existing passwords, so nobody got a reset email.
PageSpeed Insights on 28 October: Performance 97 on mobile and 100 on desktop, plus 100 for accessibility, best practices and SEO.
Keeping the existing learners’ passwords working is a thoughtful migration detail; the course should feel continuous to them even when the platform changes. For the account-after-payment flow, how do you handle a buyer who uses the same email as an existing learner, so their new purchase lands in the right account?
You need a strong starting point for a sales-tech brand without trying too hard.
A generic SaaS template won’t work in this case.
What you need are:
• Sales-focused product UI
• Personalized outreach with follow-up and reply intelligence
• Pricing, testimonials, FAQs, and integrations
• CMS for blog posts, feature pages, and case studies
• Clear paths to demos and trials
That’s how we designed Avina, our new Framer template.
Built for AI sales products, outbound automation tools, and sales-focused SaaS products.
Avina is designed around a real outbound sales journey.