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Pulled DNS on two real client domains this week for something unrelated, and the gap was stark. One had SPF and DMARC both set up properly. The other had no SPF record and no DMARC record at all, the root domain was wide open.
Here's why that matters for a store. Order confirmations, abandoned cart emails, and shipping updates all leave your domain constantly. Without SPF and DKIM, inbox providers have no way to confirm the mail actually came from you, so more of it lands in spam. Without DMARC, nothing stops someone from spoofing your domain in a phishing email sent straight to your own customer list.
Thirty second self check: look up a TXT record on your root domain, then look up a TXT record on _dmarc.yourdomain.com. No result on either one means you're unprotected.
The fix is usually quick. SPF and DKIM records come from whatever sends your mail, your store platform, Klaviyo, Google Workspace, and get added as TXT records through your domain registrar or DNS host. DMARC is a separate TXT record you add yourself, most people start at p=none to monitor traffic before moving to quarantine or reject.
Ecom Swift LLC
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Hi Contra! I’m Daniyal, an SEO specialist working with e-commerce and service businesses.
Lately, I’ve been focusing on a problem I see often: businesses publish more content, but the pages that could bring in customers still have technical issues, weak internal links, or unclear search intent.
My work starts with finding those gaps, then fixing the pages that matter most. I work across technical SEO, content strategy, and Shopify and WordPress sites.
If you’re working on an online store or a service website, what’s your biggest SEO challenge right now? I’d be happy to share a practical suggestion.
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