It had been a while since I last drew, and when I finally sat down, my mind went blank. When that happens, I pick something simple and a little cliché and see what I can do with it.
This time it was an apple. Then a worm popped out to say hi!
JOTA is an Argentine field hockey brand built for players who play with personality. The founder reached out to rethink how the brand shows up beyond the stick itself.