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The client: A productivity app designed to help people stay focused by blocking distracting apps during work sessions.
The challenge: Most productivity apps relied on reminders, timers, and self-discipline. But users kept falling into the same cycle of opening distracting apps, losing hours, and ending the day feeling like they had made no real progress.
My job: Writing Facebook/Instagram ads that positioned the app as a solution to the failure of willpower, rather than just another productivity tool.
The approach:
👉 Shifted the message from productivity features to the emotional cost of daily distractions.
👉 Positioned blocked access—not motivation—as the key benefit.
👉 Focused on the repeated cycle of losing time despite good intentions.
👉 Used clear, conversational language that reflected how users actually describe their struggles.
The outcome: A messaging direction that differentiates the product from traditional productivity apps by positioning it as a system that helps users protect their focus instead of relying on willpower alone.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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What if sharing your work was just part of making it?
I love the idea of building in public, but documenting the process can become a whole process of its own.
So I wanted to see if I could remove some of that friction by creating a work diary.
I’m experimenting with using AI to pull from the work I’m already doing and turn it into simple daily entries, so I can keep track of all the ideas, decisions, mistakes, and little discoveries that usually disappear once a project is done.
I just want to make the work I’m already doing easier to share.
How are you actually documenting your work right now? Have you found anything that makes it feel more effortless?
Inspo: Claire Vo
I created persuasive ad copy for a skincare brand promoting its Radiant Face Cream. The project focused on highlighting the product’s key benefits, connecting with the target audience, and creating a clear call to action that encourages customers to shop.
