The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Title:
Hair serum brand: from molecule to ritual
Description:
A science-backed hair serum with a strong clinical claim and a cold, technical image. The problem: women trusted the formula but didn't feel anything for the brand.
Insight: credibility alone doesn't build attachment. People need to understand the science and then feel the ritual.
What I did:
Educational carousel that makes the active ingredient easy to understand (molecule meets hair)
FAQ pins answering real worries, such as use during pregnancy
Campaign world: forest, fog, fire, a two-minute morning ritual
Copy in German and English
Science → Emotion → Ritual.
Created during a marketing internship. Visuals created with AI-assisted tools, concept and art direction by me.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
i went back to the late 1890 and earliest 19th century, and choose to work with a beautiful painting called; Giant Magnolias on a Blue Velvet Cloth by the artist; Martin Johnson Heade.
it definitely deserved a comeback, so i turned it into a Recraft Style, and use it to draw things Martin would never have imagined, like modern fashion wears, techs and appliances.
there's alot in my recraft project, check it out through the link.
more with V4 Style
Our latest project for Nági by Isaac is live now! 🚀
A full 3D blender built website together with Higgsfield Scroll Environments is live now on Framer! We've put a crazy amount of work into this project, feel free to check it out here <3
Nice model
A complete brand identity system that brings visual direction, social media, and web design into one clear, consistent brand experience across every touchpoint.
