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Website design concept for the Chevrolet Impala.
I’ve always admired the Impala. The long body, the stance, the character. It’s one of those cars I’d genuinely love to own someday.
So I decided to design the website I’d want to see for it.
A modern automotive website built around a classic American icon, combining web design, UI/UX design, visual storytelling, and a strong digital experience without taking away what makes the Impala special.
The idea was simple: keep the character of yesterday, design the experience for today.
What do you think?
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Built the site for Linea — a boutique rail brand where the whole UI is made of the same rule as the print system.
Every route card's red line isn't decoration, it's that route's actual elevation profile. Fare tiers aren't styled, they're the same data at different density.
The logo's sparkle mark even resolves from the exact same contour-drawing logic, live on the page.
One idea, all the way down → Here
Two moods for one tutoring website🤩 Which would you click?
These were two early website concepts we put together for TutorIQ before choosing the main design.
Tell us in the comments what caught your eye:
🧩 1 — Light and playful
☀️ 2 — Softer and calmer
Mini case study with the final website design is coming here very soon!
11 voted
55%
9 voted
45%
20 votes
Closed
I'm going with Light and playful 🧩
Every route has a shape. Most travel brands decorate over it.
For Linea, I built the whole system — ticket, app, uniform, packaging, site — around one rule: trace the actual terrain. Even the logo mark is generated by the same line that draws the mountains.
System, not just style.