Fashion Email Sales Copy — Promotional Campaign
Short description:
Persuasive email copy designed to turn attention into action, from subject line to CTA.
What I did:
Email sales copywriting
Subject-line development
Customer-focused messaging
Promotional storytelling
Call-to-action copy
Conversion-focused writing
Project type: Personal/Concept Project
Because this is a portfolio sample rather than paid client work, I recommend clearly presenting it as a concept project rather than implying that it was created for a real brand.
A self-initiated storytelling piece written for Medium.
“Everything Wrong in My Life Is Gautam’s Fault” is a personal, humorous story built around friendship, memories, and everyday experiences.
For this piece, I focused on:
→ Creating a strong, curiosity-driven headline
→ Using a conversational and personal writing style
→ Turning ordinary experiences into an engaging story
→ Building humor through relatable situations
→ Keeping the narrative easy and enjoyable to read
→ Creating a natural flow from one moment to the next
The goal was simple: make the reader feel like they're listening to a friend tell a funny story.
Role: Writer / Copywriter
Type: Storytelling & Creative Writing
Platform: Medium
Project: Self-initiated writing sample
I’m Dinda — a graphic designer & illustrator from Indonesia, with a slightly unusual creative toolkit 😂
I’ve been drawing for years, but writing has been part of my creative life since high school too. Over the years, I’ve worked across branding, packaging, social media, digital marketing, illustration, and copywriting.
I enjoy the intersection between visuals and words. Figuring out not only how something should look, but also what it should say and why people should care.
I’m excited to finally start sharing my work here and see where it takes me. 🎨✍️✨