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I started The Second Shift because I know exactly what it is to find yourself mid-career and struggling to stay in the workforce.
When I met my co-founder Jenny we bonded over the frustration that so many women in our time of life feel - pushed out of the full time workforce even though we were still efficient and effective. Why weren't companies taking advantage of us by offering some flexibility? We started talking to forward-thinking companies who understood this, and built a company around this idea.
Fast forward 10+ years and more roles roles now come with some level of flexibility, which gives our members more opportunities to work with companies on longer and more complex jobs. We have also grown our elite membership to over 3500 extra ordinary women - all fully vetted so that we know they can hit the ground running on any job.
Most importantly we have been acquired by Sinecure, inc, the technology-powered talent advisory, which gives us the reach, technology and infrastructure to dramatically scale that impact.
Ten years of pushing companies toward flexibility before it was fashionable, and then an acquisition that scales it. The part that stands out is the vetting: 3500 members who can hit the ground running is a product claim, not a community claim. Congratulations to you and Jenny.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I built Idea Validator.
1. WHAT IS IT?
A validation tool for early-stage founders. Answer 6 simple questions, and it analyzes your competitors, pulls real-time market insights, and rates your idea: strong, medium, or unclear.
2. WHY I BUILT IT
Most early-stage founders start building on gut feeling. They skip research because it is slow and confusing.
3. WHAT PROBLEM DOES IT SOLVE?
Founders waste months on ideas nobody needs. Idea Validator replaces guesswork with real market insights and shows:
-> Problem and demand
-> Reason to choose your idea
-> What could stop it
-> Your next validation steps
-> You can download the full report in one click.
-> Know before you build.
Try it here: https://idea-validator-check.netlify.app/
What would you want this tool to tell you about your idea? Let me know in the comments.
#startups #saas #founders #productdesign #uiux #buildinpublic
does it ever come back unclear and basically tell you to kill the idea
Fall Festival Flyer Design
Client Brief: Create a simple, elegant black-and-white flyer that organizes multiple event activities clearly while remaining easy and budget-friendly to print.
To deliver on the client's request, I focused on clean typography, structured layout hierarchy, and festive line-art accents to keep it engaging yet simple.
Check out the full project on my profile!
Need print or promotional materials designed to match your specific vision? Let’s collaborate!
In a world that’s always rushing, maybe moving forward doesn’t mean moving faster.
This self-initiated campaign concept for Studio Helpers explores deliberate living through bold experimental typography, electric chartreuse, and motion-inspired echoes that come to a sudden stop.
The idea is simple: "You don’t have to rush to move forward."
The sudden stop in the motion design effectively mirrors the psychological shift from frantic multitasking to focused execution. It visually reinforces that pausing to breathe is a strategic move, not a failure of momentum.