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A recent piece of research exploring how fragrance discovery is changing.
The most interesting fragrance brands today aren't necessarily winning through distribution. They're winning through discovery. Creator ecosystems, cultural positioning, founder narratives, and social platforms are increasingly shaping consumer decisions before a fragrance is ever smelled.
This breakdown looks at brands like Phlur, Orebella, and D'Annam, and what their growth reveals about the future of beauty, branding, and consumer behavior.
Full post below:
https://www.instagram.com/p/DZ9DFzuCZBP/?img_index=1
More work on brand strategy, consumer psychology, cultural analysis, and emerging consumer trends on my profile.
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More visuals from the rejected brand direction I shared earlier.
Really good to see this direction resonating with so many of you. It was one of our favourite explorations to build, from the narrative behind it to the visual world that brought it to life.
Great work doesn’t always make the final cut, and sometimes the reason has little to do with the quality of the direction.
Curious why this one was rejected? I’ve shared the story in the first comment✨
Nazariya Living is a premium carpet and home décor brand shaped by craftsmanship, culture and the stories objects carry into our homes.
This direction brought that idea to life through a seal-inspired logo, archival textures, unexpected colours and editorial typography, creating...
The path someone needs to follow for light to scale. Perfect!
Day 10/30 of my hero section challenge.
Today: Ofelia, a spa in Bali.
→ The wordmark sits at eye level, spanning the full width, cutting across the middle of the space. Here the type claims the room, and because the interior is symmetrical and calm, it can take the weight.
→ A high-contrast serif against soft plaster. The architecture is all curves and matte texture, so the type brings the only sharp edges in the frame. Contrast without adding a single element.
10 down, 20 to go. A third of the way.
Template by Hariom, adapted and customized by me. Interior imagery generated with AI.
Contrast without adding a single element is such a clean way to put it. With 20 more of these to go, are you locking the typographic approach per venue type, or is Ofelia's centered serif going to be the constant across the whole 30?