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KYLIE COSMETICS — SOFT MATTER
Luxury Beauty Campaign | AI Product Motion | 2026
A cinematic beauty commercial concept exploring the interaction between cosmetics and physical materials.
Created around a soft pink powder environment, the film brings Kylie Cosmetics products to life through dynamic product reveals, tactile movement, macro cinematography and carefully crafted visual transitions.
The visual direction combines minimalist luxury aesthetics with contemporary CGI-inspired advertising. Each product interacts with its surroundings, sliding through powder, displacing particles and gradually emerging to create a sequence of visually engaging moments.
Scope of Work
Creative concept & art direction
AI-assisted visual production
Product visualization & motion
Cinematic camera direction
Visual storytelling & editing
Sound direction
Deliverable: 20-second vertical commercial.
Creative Direction: Minimalist, tactile, feminine and contemporary, with a focus on material interaction, movement and premium beauty aesthetics.
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