My new website is live 🌓 Welcome to my Universe!

I designed it as one continuous space: real-time 3D scenes you move through, with my products and work inside them. Orbiwatch, Unveil3D, AnyRun, Dr Sophia AI, Newbold Connect and more.

I put a lot of love and care into every detail of it, and I'd love to do the same for you.

The redesign is here to show what's possible, and to connect me with the kind of businesses I want to partner with. My favourite work is on products where there's room to take care over every detail. Those details shape how people feel when they use a product, and I always want that feeling to be a good one.

Take a look and tell me what you think: vladkutepov.com

Great job

"Turn operational complexity into coordinated action."

That's the headline on Freshworks' homepage. Read it again. Could you tell what they sell?

The real answer is hiding in line two: an IT help desk and customer support software, two products for two very different buyers.

So I redesigned the hero (unsolicited, just for practice):

Say what it is in the headline. If a competitor could use the same sentence, it's not your headline yet.

Two buyers, two doors. IT teams and support teams each get their own path, one click.

Show the product working. A real screen with a real result beats an abstract picture.

Read your own homepage headline out loud. Would a stranger know what you sell?

The Freshworks example is a good one: if the real answer sits in line two, it probably should be the headline. The five second test is the one I'd apply to every SaaS hero.