𝗦𝗶𝗺𝗽𝗹𝗲𝘁𝗶𝗰𝘀 | 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗘𝗺𝗮𝗶𝗹 𝗗𝗲𝘀𝗶𝗴𝗻

A product image and a "𝗕𝗨𝗬 𝗡𝗢𝗪" button are not enough for a good product. A compelling story is necessary to pique people's curiosity. I created an e-commerce marketing email for Simpletics, a men's haircare company, with the theme "𝙇𝙤𝙬 𝙚𝙛𝙛𝙤𝙧𝙩, 𝙝𝙞𝙜𝙝 𝙞𝙢𝙥𝙖𝙘𝙩."

The objective was to launch the brand's sea salt spray through a lifestyle-driven campaign that 𝙚𝙣𝙜𝙖𝙜𝙚𝙨 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙧𝙨, 𝙥𝙞𝙦𝙪𝙚𝙨 𝙩𝙝𝙚𝙞𝙧 𝙘𝙪𝙧𝙞𝙤𝙨𝙞𝙩𝙮, 𝙖𝙣𝙙 𝙥𝙧𝙤𝙢𝙤𝙩𝙚𝙨 𝙥𝙧𝙤𝙙𝙪𝙘𝙩 𝙚𝙭𝙥𝙡𝙤𝙧𝙖𝙩𝙞𝙤𝙣.

𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝗜 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵𝗲𝗱 𝗶𝘁:

𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲-𝗹𝗲𝗱 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴: An aspirational summer visual sets the tone and introduces the product naturally.

𝗖𝗹𝗲𝗮𝗿 𝘃𝗶𝘀𝘂𝗮𝗹 𝗵𝗶𝗲𝗿𝗮𝗿𝗰𝗵𝘆: A strong headline, concise supporting copy and prominent CTA guide the reader through the message.

𝗦𝗼𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗼𝗳: A reference to men's style publications and a before-and-after comparison reinforce the relevance of the hair trend.

𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗶𝗻𝗴: Individual product sections communicate benefits and help subscribers discover the right products for their hair.

𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲: Strategic CTA placements and a clear product routine create natural opportunities for further engagement. The result is an email campaign that balances brand storytelling, product education and conversion-focused email design 𝒘𝒊𝒕𝒉𝒐𝒖𝒕 𝒐𝒗𝒆𝒓𝒘𝒉𝒆𝒍𝒎𝒊𝒏𝒈 𝒕𝒉𝒆 𝒓𝒆𝒂𝒅𝒆𝒓.

Designed in Figma with attention to visual hierarchy, brand consistency and mobile-first email design.

𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮𝗻 𝗘𝗺𝗮𝗶𝗹 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗼𝗿 𝗗𝗧𝗖 𝗯𝗿𝗮𝗻𝗱? I design engaging, on-brand email campaigns that make products easier to discover and give subscribers a reason to take action.

Let's make your emails work harder.