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๐ฆ๐ถ๐บ๐ฝ๐น๐ฒ๐๐ถ๐ฐ๐ | ๐-๐ฐ๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ฒ ๐๐บ๐ฎ๐ถ๐น ๐๐ฒ๐๐ถ๐ด๐ป
A product image and a "๐๐จ๐ฌ ๐ก๐ข๐ช" button are not enough for a good product. A compelling story is necessary to pique people's curiosity.
I created an e-commerce marketing email for Simpletics, a men's haircare company, with the theme "๐๐ค๐ฌ ๐๐๐๐ค๐ง๐ฉ, ๐๐๐๐ ๐๐ข๐ฅ๐๐๐ฉ."
The objective was to launch the brand's sea salt spray through a lifestyle-driven campaign that ๐๐ฃ๐๐๐๐๐จ ๐๐ค๐ฃ๐จ๐ช๐ข๐๐ง๐จ, ๐ฅ๐๐ฆ๐ช๐๐จ ๐ฉ๐๐๐๐ง ๐๐ช๐ง๐๐ค๐จ๐๐ฉ๐ฎ, ๐๐ฃ๐ ๐ฅ๐ง๐ค๐ข๐ค๐ฉ๐๐จ ๐ฅ๐ง๐ค๐๐ช๐๐ฉ ๐๐ญ๐ฅ๐ก๐ค๐ง๐๐ฉ๐๐ค๐ฃ.
๐๐ฒ๐ฟ๐ฒ'๐ ๐ต๐ผ๐ ๐ ๐ฎ๐ฝ๐ฝ๐ฟ๐ผ๐ฎ๐ฐ๐ต๐ฒ๐ฑ ๐ถ๐:
๐๐ถ๐ณ๐ฒ๐๐๐๐น๐ฒ-๐น๐ฒ๐ฑ ๐๐๐ผ๐ฟ๐๐๐ฒ๐น๐น๐ถ๐ป๐ด: An aspirational summer visual sets the tone and introduces the product naturally.
๐๐น๐ฒ๐ฎ๐ฟ ๐๐ถ๐๐๐ฎ๐น ๐ต๐ถ๐ฒ๐ฟ๐ฎ๐ฟ๐ฐ๐ต๐: A strong headline, concise supporting copy and prominent CTA guide the reader through the message.
๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐ฝ๐ฟ๐ผ๐ผ๐ณ: A reference to men's style publications and a before-and-after comparison reinforce the relevance of the hair trend.
๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐บ๐ฒ๐ฟ๐ฐ๐ต๐ฎ๐ป๐ฑ๐ถ๐๐ถ๐ป๐ด: Individual product sections communicate benefits and help subscribers discover the right products for their hair.
๐๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป-๐ณ๐ผ๐ฐ๐๐๐ฒ๐ฑ ๐๐๐ฟ๐๐ฐ๐๐๐ฟ๐ฒ: Strategic CTA placements and a clear product routine create natural opportunities for further engagement.
The result is an email campaign that balances brand storytelling, product education and conversion-focused email design ๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐๐๐ ๐๐๐ ๐๐๐๐
๐๐.
Designed in Figma with attention to visual hierarchy, brand consistency and mobile-first email design.
๐๐ผ๐ผ๐ธ๐ถ๐ป๐ด ๐ณ๐ผ๐ฟ ๐ฎ๐ป ๐๐บ๐ฎ๐ถ๐น ๐๐ฒ๐๐ถ๐ด๐ป๐ฒ๐ฟ ๐ณ๐ผ๐ฟ ๐๐ผ๐๐ฟ ๐ฒ-๐ฐ๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ฒ ๐ผ๐ฟ ๐๐ง๐ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ?
I design engaging, on-brand email campaigns that make products easier to discover and give subscribers a reason to take action.
Let's make your emails work harder.
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A little throwback to one of our favorite collaborations with Lion Pose! ๐งก
We worked with the founders to bring their vision to life through core brand identity, logo, and packaging design, creating a bold, playful visual language that feels fresh in the skincare space.
So lovely to see Lion Pose grow from its early days to the shelves of Sephora, with our packaging work recognized at the 2024 Dieline Awards!
Nice work
Different products need different shopping experiences.
When exploring Shopify store design, I like thinking about how the brand, product category, and customer journey should influence the final layout.
For example:
โ A home decor store needs strong visual presentation and an editorial feel.
โ A coffee equipment store needs clear categories and product information that helps customers compare options.
โ A fitness store needs organized collections and a straightforward path to the right equipment.
The goal isn't to use the same design for every business.
It's to understand what each store needs and build an experience around it.
These concepts explore three different directions, but they share one principle:
Good e-commerce design should make products easier to understand and easier to shop.
Which of these three store styles would you be most interested in exploring?
Great point. Iโd pick the home decor one, editorial layouts really sell the vibe. ๐ฅ
Section, a matcha shop that runs itself
The problem A lot of matcha brands skip the story. You buy a tin and never learn where the leaf grew, how it was shaded or how it was ground. And the instructions come as a little booklet in the box that ends up in a drawer by the second bowl.
The idea Tell the story on the website, and move the instructions there too. Section is a concept matcha brand: the site follows one leaf from the field to your bowl, then sells one box with the matcha and the five tools a barista uses. There's no booklet in the box. The guide lives on the site: every part lettered A to F, four drinks, each step read aloud, and pages that turn by themselves while your hands are busy. Live: pure-section-space.base44.app
Automation depth Behind the counter, the shop runs itself:
Saves time:ย an order lands on the packing board the moment it's placed, with where it ships. Nobody copies orders out of an inbox.
Improves operations:ย stock counts itself. Every order takes its items off the shelf (a box takes one of each part). At 3 left the shop says "Only 3 left" and I get an email. At zero, the item sells out on its own.
Increases leads:ย a sold-out item offers "Tell me when it's in". That's a list of people who want to buy. When I type a new count, each of them gets one email.
Enhances the customer experience:ย the buyer gets an email at every step: got it, packed, on its way. The last one links to the guide, so the steps arrive before the box does.
The packing board is mine, behind a sign-in, and addresses are kept where only I can read them.
** It all runs on Base44: its database, Google sign-in, one backend function for the emails, and its hosting. **
Design quality
One idea runs through the whole brand: everything is drawn in one black line, and the only colour is the matcha's green.
The first screen is a small matcha bar. Scroll, and it opens into its own drawing.
The phone layouts are designed, not shrunk. The box, its price and its key stay at the foot of the first screen, and the guide's Back and Next stay under your thumb.
How I built it I tried style directions in Figma, built the site and automation in Base44, and I published from there. The video shows both sides: buying the box, and running the shop.
Real-world use Section is a concept, and no payment is taken. Everything else is built to run as a real shop: real orders, real emails, a locked staff board and private addresses. Add a payment provider, and a matcha brand could start selling with it.
Ohhhhh this is very nice
