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A brand identity and website for a two-partner private client law firm. The identity came first — wordmark, monogram, palette, type system — and the site was built from it, so the two are one piece of work rather than a design handed to someone else to build. The layout borrows from print: a narrow text measure with headnotes in the margin, section marks, and a clause set as the hero rather than a stock photograph of a courthouse.
Setting an actual clause as the hero is the sharpest move in this one - law firms reach for the courthouse photo by default, and you swapped it for the thing clients are actually paying for. Do the margin headnotes survive the collapse to mobile, or does that layer fold away?
They stay. Below 880px the headnote leaves the margin and sits inline above its section, still under its own rule — so it reads as the abstract at the head of a report rather than as something that got dropped. The clause was the easy call. A firm like this sells one thing: a...
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Creatives on Contra have earned over $150M and we are just getting started
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