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Book title: The AI Discovery Gap — Visibility, Trust & Revenue in the Age of AI-Led Buying
Most B2B companies have optimised for search engines. They haven't optimised for AI engines — and that's where buyers now start their vendor research.
This book maps the gap between what companies think AI says about them and what AI actually concludes. It covers AEO strategy, authority signal design, and how demand gen leaders can reclaim visibility in an AI-mediated buying journey.
Written for CMOs, demand gen leaders, and revenue teams navigating the shift from SEO-first to AI-first buyer behaviour.
Buy here: https://rainatrivedi.gumroad.com/l/viwfj
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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EAT — Social Media & Creative Strategy
EAT was an AI-powered meal and nutrition planning platform built for an international audience, looking to strengthen its organic presence. The challenge wasn't simply to publish more content, but to reinvent how the brand showed up online and create a social presence that people wanted to engage with long before they considered downloading the app.
The first step was understanding the brand from the ground up and giving it a distinct identit, one that felt warm, useful, and worth following rather than promotional and transactional. That meant moving away from direct selling and experimenting with content formats that educated, entertained, and built community: carousels, reels, polls, short-form video, seasonal content, lifestyle-led storytelling.
I supported the brand's social media strategy from end to end, beginning with understanding the product, its audience, and the role content needed to play in driving long-term organic growth. I planned weekly and monthly content calendars, researched audience behaviour, monitored performance metrics, and refined the strategy based on engagement insights.
Alongside content creation, I collaborated with clients through regular performance reviews and reporting, ensuring creative decisions remained aligned with business goals. The project reinforced an important lesson: sustainable organic growth isn't built through isolated campaigns. It comes from consistent experimentation, audience understanding, and showing up with genuine value over time.
Nice work 💯
Designed a clean and elegant social media template for a spa and wellness brand, using calming visuals, refined typography, and a minimalist layout to reflect relaxation, luxury, and self-care.
Outcome
A cohesive, premium design system that enhances the brand's online presence, showcases services beautifully, and creates a calming visual experience that resonates with its audience.
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