Arhum Ahmed
Digital marketing specialist with 2 year experience.
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Arhum is building their profile!
Velara Fragrances — Social Media Marketing Project
Developed a luxury social media marketing campaign for fictional fragrance brand Velara Fragrances, focused on building a premium and consistent digital brand identity.
Marketing Approach:
Developed a cohesive visual identity for Instagram and social platforms.
Created product-focused social media creatives highlighting different fragrance collections.
Planned content around product awareness, brand storytelling, lifestyle content, and customer engagement.
Used premium photography, elegant typography, and consistent brand elements to strengthen visual recognition.
Designed content concepts for Instagram posts, promotional campaigns, product features, testimonials, and educational content.
Focused messaging on fragrance quality, individuality, elegance, and everyday lifestyle.
Objective:
Increase brand awareness, strengthen social media presence, engage the target audience, and create a recognizable premium fragrance brand.
My Role: Digital Marketing & Social Media Marketing — Strategy • Content Planning • Social Media • Creative Direction • Brand Positioning
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The Warp Studio — Social Media Campaign Description
Campaign: Tradition Evolved
Brand: The Warp Studio
Industry: Premium Menswear / Fashion
Created a premium Instagram campaign for The Warp Studio focused on showcasing its traditional menswear collection with a modern, sophisticated visual identity.
The campaign combined luxury fashion styling, strong visual composition, refined typography, and compelling social media copy to communicate the brand message: “Where Tradition Meets Authority.”
My contribution included:
Social media content strategy
Creative direction and campaign concept
Instagram post design
Caption and hashtag optimization
Brand positioning
Audience engagement strategy
Fashion-focused content planning
Objective: Strengthen brand visibility, communicate premium positioning, and drive website interest and product discovery through Instagram.
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🚀 Open to Work | Digital Marketing & Graphic Design
I’m currently open to freelance and full-time opportunities in Digital Marketing and Graphic Design.
I help brands build a stronger digital presence through:
📈 Digital Marketing & Marketing Strategy
📱 Social Media Management & Content Marketing
🎯 Google Ads & Meta Ads
🔍 SEO & Search Optimization
🎨 Graphic Design & Social Media Creatives
✍️ Content Creation & Brand Communication
I enjoy combining creative design with data-driven marketing to help businesses improve their online visibility, engagement, and growth.
I’m especially interested in working with startups, e-commerce brands, agencies, and innovative businesses.
📩 Available for new projects and collaborations.
Arhum Ahmed Siddiqui
Digital Marketing & Graphic Design
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📈 How I Would Build an Instagram Growth Strategy for a Premium Menswear Brand
I recently developed an Instagram growth strategy for The Warp Studio, a premium menswear brand targeting the luxury wedding and festive fashion market in Karachi.
At the starting point:
👥 127 followers
📸 37 posts
🗓️ 1-month-old Instagram account
The challenge wasn't simply getting more followers.
The real challenge was building a premium brand presence that could turn attention into engagement and potential customers.
My Strategy:
✨ 3 Content Pillars
• Showcase — Products, fabrics, styling & collections
• Stories — Craftsmanship, BTS & testimonials
• Education — Wedding styling & fashion advice
🎯 Content Mix
• 40% Static Posts
• 35% Reels
• 15% Stories
• 10% Community Engagement
📅 60-Day Growth Roadmap
• Audit & setup
• Content launch
• Influencer collaborations
• Wedding-season campaigns
• Performance optimization
📊 Key KPIs
• Follower growth
• Engagement rate
• Reach & impressions
• Website clicks
• Saves & shares
• DM inquiries
The strategy set a target of 1,000+ followers within 60 days, alongside improvements in engagement and website traffic.
These numbers are strategic targets/projections, not completed campaign results.
This project helped me strengthen my skills in:
Social Media Marketing | Content Strategy | Instagram Growth | Fashion Marketing | Community Management | Performance Analytics
I'm continuing to build my portfolio around practical digital marketing strategies that connect content, audience growth, and business objectives.
#DigitalMarketing #SocialMediaMarketing #InstagramMarketing #ContentStrategy #FashionMarketing #MarketingStrategy #EcommerceMarketing #DigitalMarketer
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