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Last year, I assisted a FinTech company with Compliance. During risk analysis, we noticed that to protect the business from fraud and money-laundry we needed to know each customer (KYC).
KYC serves as a gateway into the business and helps you protect your business against fraud and money-laundry.
I eventually wrote an article on Medium to share what I learned from this role.
Here are the key takeaways:
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💳 Making Financial Products Feel Simple
I designed this finance website for Sendit, with one goal in mind: make everyday payments feel simple, trustworthy, and effortless.
The design focuses on:
Clear messaging and strong visual hierarchy
Trust-focused finance UI
Simple payment interactions
Clean, modern layouts
Conversion-focused sections
A responsive experience designed around the user
For fintech products, good design isn’t just about looking modern. It’s about making people feel confident when money is involved.
If you’re building a fintech, SaaS, payment platform, or financial product and need a website that communicates trust and clarity, I’d love to work with you.
Solid execution on a hard brief.
If people can't describe what you do in 6 words,
they'll never refer you.
They like you. They just can't repeat you.
That's a positioning problem, not a talent problem.
Here's why the number matters:
Referrals happen inside a 10-second gap in someone else's
conversation.
"Do you know anyone who...?"
Whoever comes to mind in that gap gets the work.
Usually that's the person with the simplest sentence
attached to their name.
Not the best portfolio in the city.
So try it right now.
Say what you do out loud. Count the words.
If you needed 20, cut with these 3 rules:
1. Name the person, not the industry
"I work with brands" becomes "I write for
dental clinics"
2. Name the outcome they'd brag about
Skip your process. Keep the result they'd repeat to a
friend.
3. Delete every word that could describe 400 other people
Strategic. Data-driven. Storytelling. Solutions. Nobody
passes those along.
The template:
I help [who] [get specific outcome].
Six words. Boring on purpose.
"I help dentists fill empty Tuesdays."
"I write SEO pages that rank."
(Six words is brutal. That's the point.)
If you can't compress it, nobody else can either.
Impressive sentences get compliments. Repeatable ones get
referrals.
What are your 6 words?
Drop them below and I'll tell you which one to cut.
“Repeatable beats impressive” is the real takeaway here. 🔥
Simple positioning is underrated.
Day 2 creating with AI. What do you think?
This is nostalgic lol