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At Halate we believe every innovation has a story worth telling. We partner with brands to create films that inspire, educate, and leave a lasting impression. From product launches and case studies to event films.
We are officially launching on the 1st of September, but here is already a little preview of our brand. Our great friends at @Contra have also approved Halate as a Verified Studio. We are very thankful for their support throughout the years!
https://halate.io/
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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AI gave ideas. Human judgment built the brand.
For the Human by Design Challenge, I created Cronut Café; a conceptual bakery brand, to explore how AI can speed up ideation without replacing creative direction.
I used Envato's ImageGen to generate early logo concepts, then relied on my own judgment to refine the logo, typography, colour palette, and visual identity in Adobe Illustrator. Once the brand direction felt right, I returned to Envato to create mockups, also using VideoGen to bring the identity to life through motion.
The biggest decision was knowing what to keep, what to change, and what to throw away.
That's the part of design that will never change 🚀
Thanks @Envato and @Contra for the challenge! 💚
The Cronut Café name and that latte art shot sell the concept before you even read the caption. Good call using ImageGen just for early concepts and pulling it into Illustrator once you had a direction, that workflow keeps the judgment where it should be.
Congrats, top 15% is a solid milestone. Was there a specific stretch of work or a change in habits that pushed the score up, or has it been more of a slow steady climb from just staying consistent?
Excited to share my submission for the Envato Challenge:
Outlined Design!
Outlined is my concept for a contemporary poster brand built around the idea that great design should be accessible to everyone. Every artwork is available as a premium print and includes a matching digital edition, instantly unlocked via NFC or QR code, allowing the design to live seamlessly across your walls and your devices.
To bring the concept to life, I developed a complete brand identity spanning the logo, typography, colour palette, packaging, website, product experience, and marketing assets. Throughout the project, I used a range of Envato resources, including high-quality mockups, imagery, and creative assets and even music to present the brand. Further, I made use of Envato's Gen AI to create my cinematic footage and mockups that would normally take me ages to make myself. I was very impressed by its speed and capabilities.
A huge thanks to Envato and Contra for running this challenge. I was glad to finally explore my idea that I have been storing for a while now.
I would love to hear your thoughts!
Some of the posters I put together for this competition - many of them utilise Envato's graphics.
