MOOOD Milk Brand Concept with Four Mood-Based Visual SystemsMOOOD Milk Brand Concept with Four Mood-Based Visual Systems
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
ilk, after dark 🥛🖤 Spent the past week designing MOOOD, a milk brand for people who don’t think of milk as a drink. Matte black cans, white patterns, and four moods: slow waves for calm, warm spirals for cozy, sharp lines for wired, dots and stars for giddy. No cartons, no cows, no green fields. Just three stretched O’s, one tiny face that changes with the mood, and a pull tab. 🖤 Sometimes the best twist is putting something soft in something dark.
Post image
Post image
Post image
Emiliya's avatar
I love that the stretched O's leak into the copy too, "PICK THE MOOOOOD" reads like the can itself is yawning. Which of the four moods was hardest to turn into a pattern?
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started