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Your website doesn’t have an attention problem.
It has an attention competition problem.
I recently saw a website with great typography, beautiful animations, strong case studies, and lots of useful information.
Nothing was wrong with it.
That was the problem.
Everything was competing for attention.
- The hero wanted attention
- Features wanted attention
- Animation wanted attention
- CTA wanted attention
So I started thinking about websites differently:
🚫 Don’t ask, “What should I add?”
✅ Ask, “What should win?”
That’s attention architecture.
Designing the hierarchy so the visitor knows what matters, what comes next, and what they can safely ignore.
A website doesn’t need to capture more attention.
It needs to waste less of it.
If your website feels busy but you can’t figure out why, book a free discovery call with me!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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This is amazing... I would love to see the final, please. 😍
The new Outredge site is live!
Building the studio has given me a clearer sense of what the brand should look and feel like.
This redesign is my way of catching the site up with that. Less chasing fancy effects, more trusting my own taste.
I also rebuilt it in Astro. Because I love a site that loads like a 🚀
It's cool... what font did you use on this?