Only one will win, and you get to decide which.

Two AI-generated images. Same creative intent. Different visual outcomes.

The images were generated with AI, but the art direction, visual decisions, composition, styling, and overall creative direction came from me as the human behind the work.

Now comes the real taste test.

Which one has the stronger visual language? Which one feels more intentional, more refined, and more memorable?

Outstanding work

Tira X The Ordinary X Unstitched | AI Generated Video

Designed a high-impact Fake Out Of Home (FOOH) 3D anamorphic billboard commercial for The Ordinary PHA 5% Exfoliating Lip Serum, highlighting its exclusive retailer launch on Tira. The strategic objective was to combine high-concept CGI spatial realism with viral social marketing, blending real-world architectural street footage with interactive 3D product animation to drive high engagement and e-commerce conversions.

Creative Direction & Visual Breakdown

Urban Scene Integration (0:00–0:01): Anchored the ad on a European-style street corner, utilizing an anamorphic corner billboard featuring Tira's digital storefront and dynamic 3D lips.

3D Spatial Product Pop-Out (0:02–0:06): The Ordinary serum bottle pops directly out of the digital screen into 3D space, swooping toward the camera to create immediate depth and visual shock.

Interactive Product Benefit (0:07–0:10): The floating serum dispenses a droplet directly onto the billboard lips, visibly transforming them with a glossy, hydrated finish to demonstrate product benefit.

E-Commerce Conversion CTA (0:11–0:20): A giant pink 3D Tira shopping cart rolls across the street, anchoring the visual spectacle back to the "Exclusively on Tira" purchase call-to-action.

Technical Stack & Production Workflow

Camera Tracking & Matchmoving: Precise motion tracking of real-world urban footage to lock 3D object trajectories seamlessly onto the building façade and street space.

3D Asset Generation & Simulation: High-fidelity photorealistic texturing for The Ordinary packaging, lip mesh rigging, and fluid droplet simulation.

Lighting Pass & Compositing: Applied environmental HDRI light matching and realistic shadow passes to naturally integrate CGI elements like the rolling shopping cart into real daylight street shadows.

Sound Design & Spatial Audio: Layered urban ambient noise, dynamic swoosh motion FX, and liquid splash cues to maximize sensory realism. FOOHAds 3DAnamorphic CGICommercial VisualEffects BeautyAdvertising GenerativeAI AIVideoProduction SocialMediaCampaign EcommerceAds