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Kanha Children’s Hospital had built a strong reputation over 15 years as one of Raipur’s most trusted names in neonatal and pediatric care. As the brand prepared to evolve into a 350-bedded multi-specialty healthcare institution, the need was to create an identity system that could retain the emotional trust of the existing brand while supporting its larger, future-ready vision.
As my role focused on designing the logo and developing the visual identity system for the brand. I worked on extending the identity across various brand collaterals, communication materials, and touchpoints, creating a cohesive and scalable brand language that reflected trust, care, clarity, and the institution’s progressive healthcare vision.
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