Another strawberry, another personality. For mascot #2, I wanted to explore a much more adorable ...

Another strawberry, another personality. For mascot #2, I wanted to explore a much more adorable ...Another strawberry, another personality. For mascot #2, I wanted to explore a much more adorable ...

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Jessica Titus

• Aug 20

Another strawberry, another personality.

For mascot #2, I wanted to explore a much more adorable and playful direction while keeping the character visually consistent with the strawberry ice cream brand.

This is 2 of 4 in the mascot series.

#CharacterDesign #MascotDesign #Branding #Illustration #AdobeIllustrator #GraphicDesigner #Contra

Illustration Mascot Design Brand Design Adobe Illustrator

Snekha Gopalakrishnan

• Sep 10

Toadrinks - Brand Identity Excited to share TOADRINKS, a conceptual gut-friendly soda brand made for a lighter, more enjoyable way to sip. Built around playful personality, bold flavours, and a character-led visual world, the brand aims to make better-for-you choices feel fun rather than functional. I'd love to hear your thoughts in comments!

Brand Design brandidentity Illustration Adobe Photoshop Figma

Asif Aleem

pro

• Sep 10

The character-led route is exactly right for a gut-friendly soda: a playful mascot makes better-for-you feel like a treat instead of a health lecture, which is the whole positioning. Giving each can its own toad pose turns the mascot into a cast you can stretch across flavours and social, not just a logo.