Shopify Product Badging and Upsell Development for Erika Kaufman Jewelry Erika Kaufman Jewelry had the brand and the product quality to compete at the top of the fine jewelry market. The craftsmanship was there. The curation was there. But the Shopify store was not set up to communicate any of that while someone was actively browsing. Products worth highlighting had no way to stand out from the rest of the catalog, and once a customer landed on something they loved, nothing was guiding them toward what else might belong with it. A custom meta field badging system was introduced to allow selected products to stand out naturally on the page, along with upsell widgets on product pages that introduce complementary pieces at the moment a customer is most open to them.