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Logo and visual identidy for Grasshopper Wine. From the naming and brand conceptualization to the design of logos, visual systems, and labels. Since it's an organic wine brand we opted for "grasshopper" as a powerful symbol of a live vineyard.
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New on Contra, not new to design.
I draw logos by hand, then build everything around them: the brand, the website, the store. Lately I also make product films and ads with AI.
Recent work: an RY monogram and site for a Koreatown law firm, a winged W for a defense firm, and my family's golf eyewear brand, from the mascot to Shopify.
Starting a brand, or have one that doesn't feel like you yet? Show me what you're building.
The logo-led system reads tight because the wordmark sits clean in the negative space instead of fighting the emblem — when a brand has that kind of restraint, the Shopify store usually carries the same hierarchy into the product grid and checkout without inventing new rules....
Brand Expressions -- Merdes
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Which color palette feels more masculine to you?
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15%
94 voted
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110 votes
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