Selling into the EU on Shopify and still keeping a separate price list for Germany, France, Spain, Italy...? You probably don't need to.
Under Shopify Markets, set one base price and switch on Dynamic tax-inclusive pricing. Shopify then calculates and folds the VAT into that single price automatically based on where the order ships, so the storefront shows one number everywhere and the tax math happens underneath.
Once you're past the EU micro-business threshold, pair it with OSS (One Stop Shop) registration so you file one VAT return covering all your EU sales instead of registering in every country you ship to.
Five-minute check: Settings, then Markets, open an EU market, Duties and import taxes, confirm Dynamic is selected under tax settings.
Multi-tier pricing that updates live as you add pairs is the hard part to get right in native Liquid, most builds either hardcode the tiers or end up calling an app API on every quantity change. Curious whether the discount math runs client-side off a price map or you're hitting a line-item script/function on the backend for it.
A Shopify homepage has a few seconds to answer one important question:
“Am I in the right place?”
A beautiful design helps, but the homepage also needs to guide the visitor toward the next step.
Here are 5 things I think every Shopify homepage should have:
1. A clear value proposition
Visitors should quickly understand what the brand sells and what makes it relevant to them.
2. A strong hero section
Use compelling imagery, a focused message, and a clear CTA instead of overwhelming visitors with too much information.
3. Easy product discovery
Featured products and collections should help shoppers find what they're looking for without having to search through the entire store.
4. Trust signals
Reviews, shipping information, return policies, guarantees, and secure checkout indicators can answer important questions before someone buys.
5. Clear navigation
Your navigation should make the store easy to explore. Customers shouldn't have to figure out where products or collections are hidden.
The goal isn't to put everything on the homepage.
It's to put the right things in the right order.
Good Shopify design isn't only about how the store looks. It's also about how easily someone can understand it and move through it.
A recent project where we built every touchpoint of the brand - from identity and packaging through to the digital waitlist experience.
Core Renew is launching with honestly such an incredible product, and bringing the brand world to life around it was such an incredibly rewarding process.
How lucky am I to work with clients who feel so aligned!!